eCommerce and eBusiness

General

• Code: 553
• Semester: 5th
• Study Level: Undergraduate
• Course type: Specialization
• Teaching and exams language: Greek
• Teaching Methods (Hours/Week): Lectures and Practice work (3)
• ECTS Units: 6
• Instructors: Ziakis Christos
• Coordinator: Kydros Dimitrios

Course Contents

1. The concepts of E-Business and E-Commerce.
2. Electronic Business models and start-ups.
3. The Business Model Canvas tool.
4. Steps and strategy of creating an Electronic Business.
5. Open source e-business building tools and content management systems.
6. Online store building tools (WooCommerce).
7. Online store building tools II (Shopify).
8. Digital marketing and optimization for search engines (Search Engine Optimization).
9. Advertising and new technologies (Search Engine Marketing & Display advertising).
10. Social media and e-business (Social Media Marketing).
11. Effectiveness measurement and conversion rate optimization (Web Analytics & Conversion Optimization).
12. E-commerce and personal data GDPR.
13. Course revision.

Educational Goals

The concept of Electronic Business in modern reality includes many and different readings, sometimes from the side of IT science, Administration, Marketing, Business Administration and Economics in general. The purpose of the course is to present in depth topics related to these concepts, such as the differences between e-business and e-commerce, modern e-business models and start-ups, e-business development techniques and tools, e-business promotion techniques e-business through digital marketing, the regulatory frameworks for electronic transactions between consumers and businesses and the personal data protection regulation.

After successful completion of the course, students will:

• Recognize the unique features of the internet and how they can shape the future of the new economy.
• Understand the conceptual difference between the terms e-business ande-commerce.
• Describe key applications and innovative e-business models.
• Distinguish the business models adopted by modern online companies.
• Understand how various factors in the socio-economic system are pushing increasingly intensively towards e-business.
• Identify sources and critical factors that directly affect the effectiveness of the start-up entrepreneurship ecosystem.
• Acquire appropriate skills for writing an e-business development strategy.
• Recognize the basic technologies used in the design and development of online businesses.
• They use web application and e-business development tools.
• Identify the components and different methods of digital marketing for e-business promotion.
• Apply search engine optimization techniques.
• Use promotion and online advertising tools. Understand and analyze the use of social networks by online consumers.
• Evaluate the achievement of the goals they have set in terms of digital marketing actions.
• Recognize the legal and ethical framework of the personal data protection regulation.
• Develop skills of recruiting new knowledge in the field of Electronic Business.

General Skills

• Independent work.
• Search for, analysis and synthesis of data and information, with the use of the necessary technology.
• Adapting to new situations.
• Decision making.
• Production of free, creative and inductive thinking.

Teaching Methods

• In the classroom, face to face.

Use of ICT means

• Basic software (windows, word, power point, the web, etc.).
• Support of learning process through the electronic platform / e-class.

Teaching Organization

Students Evaluation

Written final exams (60%) that may include:

• Judgemental questions.
• Short answer questions.
• Application exercises.
• True/False and multiple choice questions.
• Composite theoratical questions.

In each question, corresponding evaluation points are specified.
Optional assignment (Essay writing and presentation) corresponds to 40% of the final grade.

Recommended Bibliography

1. Βλαχοπούλου Μ., Ψηφιακό Μάρκετινγκ από τη θεωρία στην πράξη, Rosili, 2020.
2. Chaffey, D., Ψηφιακές Επιχειρήσεις και Ηλεκτρονικό Εμπόριο, Εκδόσεις Κλειδάριθμος, έκτη, Ελληνική έκδοση, 2016.